The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Continue readingPresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Continue readingPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Continue readingCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Continue readingDivided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical ...
Continue readingIn times of fierce competition in business-to-business markets strong and economically sound business relationships with ...
Continue readingThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
Continue readingFeaturing examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
Continue readingOffers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
Continue readingMany people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
Continue readingWith this book, you'll learn: • What the day-to-day work of product management entails--and how to excel at it • Why ...
Continue readingExplores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
Continue readingThe first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
Continue readingA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Continue readingProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
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